Target Nazariy
Chornyi
Dermato-oncologist, mammologist
51
number of applications
$6.61
application price
$336
advertising budget
Information about the project:
Client
Nazarii Chornyi
Niche
Medicine
Project participants
Designer, copywriter, marketers,
targetologistsMethods of attracting customers
Chat-Bot, lead generation
Tasks set by the customer
In November 2020, a dermato-oncologist, mammologist Nazariy Chornyi approached us with the aim of increasing patients and recognition. At that time, it had 50% occupancy and there was a desire to get 80% or more of occupancy.
What we did
The client did not have any advertising tools. One of the best and fastest tools for converting potential patients into existing ones is a chatbot, so a decision was made to develop it. In parallel, we conducted an analysis of competitors and our client’s target audience. Based on this, we formed a 2-stage funnel: – 1st touch chatbot – 2nd touch Facebook form + brand development through photos and doctor’s preferences.
General indicators
for 1 month
$336
Spent budget
>36
Consultations have been held
11+
Performed procedures
The results
In the first month after the launch of advertising, we received the maximum results of 57 phone numbers, the cost of a potential patient was 69+ hryvnias with a conversion to a consultation of 50%. 60-80% conversion to consultation.
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