IRIMI GROUP
Targeted advertising and site development
Information about the project:
Client
IRIMI GROUP
Niche
Medicine
Project participants
Designer, layout designer, copywriter, content maker, marketers.
Tasks set by the customer
Development of a website for the latest Da Vinci device for the treatment of prostate cancer. Convenient website administration panel, which will allow even an inexperienced Internet user to edit all informational sections of the website, as the website is designed for the older generation of visitors. Basic SEO-optimization of the website, which will allow you to find the website in search engines and increase the number of visitors and increase the number of patients with prostate cancer who are looking for the optimal treatment. Landing for the launch of targeted and contextual advertising. Warranty service of the website.
What did we do
IRIMI GROUP Clinic turned to us with the task of integrated marketing, just for the treatment of prostate cancer. One of the tasks was to develop a landing page for contextual and targeted advertising. The website should be informative for new visitors, as well as increase the number of patients. Our team fulfilled all the wishes of the client. Color combinations were selected and agreed upon, the font was selected, the order of outputting blocks and composing text elements was drawn up. Basic SEO-optimization, contextual advertising in Google and targeted advertising on social networks to attract targeted traffic and create information coverage and attract new potential patients. We have been able to increase the number of patients being treated for prostate cancer.
Functionality of the website
Convenient functionality of the website, which is designed for different age groups of visitors. The website contains several forms of feedback, where visitors have the opportunity to leave their contact details, as well as contact information to contact the clinic. Links to the social network profiles of the clinic and a map with the location. The site has a block with news, where information is regularly updated, and a block with feedback from clients who have successfully undergone treatment.
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